I am always so flattered when friends turn to me to help them with the next big step in their lives. Logan, a wonderful gentleman, excellent musician and chef, approached me with a logo design request. He is starting a sloppy joe food truck in Harrisonburg called Rocktown Slops. I’m lucky enough to have previewed the menu, and cannot wait to taste some of the food. It looks like he has some brilliant little twists on the classic sloppy joe sandwich!
After a few test logos, the final result ended up being super simple. It is reminiscent of a Road sign, which makes sense for a mobile vehicle. Instead of sticking with the ‘Clearview’ type that is all across America on road signs everywhere, I played with another san-serif, ‘Futura.’ The lettering is certainly bold, but I think it will work really well on the side of a food truck!